Nobody wants to spend a ton of money launching a new business — only to discover they might as well have set it on fire. It’s doubly true if you’re a senior — as you won’t have as many years to recover financially.
CB Insights (a venture capitalist database) examined what contributes to the failure of new businesses. “After analyzing 101 startup post-mortems, they found that 42% suffered from a lack of demand for the product or service being offered. They used a harsh phrase to describe this cause of failure: ‘no market need.’” (Source Harvard Business Review)
You can’t have a business today without a website — no matter how local and how small you are. But you can save yourself a LOT of time, angst, and money by picking the right hosting company and formats.
Seven out of 10 new jobs in the United States are created by small business, according to the SBA (Small Business Administration). However, 50% of those businesses will die within the first five years. Anything that can improve either number helps America and helps our economy.